OVALmedia / MÉLANGE at the EFM 2016

Within the frame of the Berlinale 2016, OVALmedia/MÉLANGE presented last week their latest projets at the EFM (European Film Market).

Highlight of our presence at the market, Michel Reilhac unveiled his latest short film in virtual reality « Viens ! ». Our objective was to showcase to the public the potential of virtual reality as a brand new storytelling tool beyond its current application in the context of video games. Our booth attracted the attention of film professionals from all around the world. The enthusiasm and the fruitful encounters around this new technology mark the beginning of a new artistic adventure.